Marketing essay

Marketing essay

Marketing managers can assess it the Appropriate Implementation-through strategy for the evaluation of the product’s relative level of technology and market size. For instance, on Their introduction to world markets, microwave ovens Were Considered high-technology products Commanded That premium prices. Given Reductions price, Economies of scale-through, Increased competition and Greater acceptance of the technology by Consumers, the overall market potential of the product has Increased. The Increase in the globalization of the world marketplace has allowed Such Multinationals selling products to move from the local to regional marketing strategies.

In the vertical markets competitive advantage comes from Economies of scale in fabrication of components; Control over delivery, quality, and rates of technical change; reduced vulnerability to holdup by suppliers; and a quicker information flow. Vertical markets Have limited direct competition and competitive Threats do not exist. However, a trade-off exists, the upright nature of the market you reduce the competition for complementary products and drives adoption Slower …

Continuing on, indirect cost basis in traditional systems application Tend to be financial,: such as direct labor or direct material costs Perhaps, while on the other hand, ABC indirect cost base application Tend not to depend on variables That do not have any financial implication. When Determining Variables used an indirect cost basis in esta application instance Tend to be number of parts in a product or hours of test time. (Hicks, 1999).

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